From Growth to Scale: Elevating Your Business in 2024 and Beyond
In 2000 with just $5,000 in savings and a new idea for women’s undergarments, Sarah Blakely founded Spanx. She personally handled every aspect of the business initially – from product development to marketing and sales. What’s remarkable about Blakely’s scaling strategy was her ability to maintain a lean operation. Even as Spanx expanded globally, she kept her team small and avoided taking on debt or external investors for a long time. This approach allowed her to scale revenues at a much faster rate than costs, embodying the true essence of scaling a business. What exactly does it mean to scale and what are some strategies for scaling well?
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